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Julius Baer has supported Formula E since the very first race in 2014 as a global founding partner. Farner created the international Formula E campaign for the Swiss bank, based on the idea “How we invest today is how we live tomorrow”. The campaign illustrates the importance of Formula E as a testbed for next-generation technologies and a platform for sustainable mobility.
For the campaign film, Jérôme D’Ambrosio, the top Formula E driver, was transported into the future. Elaborate makeup made him look 40 years older. The film shows him in an interview situation in the future as he looks back at the groundbreaking beginnings of Formula E (i.e. today) and recalls the pioneering spirit and innovative drive of the first all-electric racing series.
With this campaign, Julius Baer wants to illustrate how visionary thinking and sustainable investments can have a positive impact on our future life and what pioneering feats Formula E is achieving in this respect.
In addition to the campaign film, Farner has developed an extensive creative and editorial content inventory that is distributed internationally on a wide range of online and offline channels, gathered on the digital hub “Window2TheFuture”.
Contact: Philipp Skrabal