“Made Visible”, the prevention campaign for greater visibility in road traffic, is being further developed jointly by Farner and TCS, Switzerland’s biggest mobility club. For the 16th edition of the fashion designer platform Mode Suisse, Farner launched a “Made Visible” Capsule Collection on behalf of TCS. The collection was created in collaboration with the independent fashion label Archives and is conquering the catwalk and the street. With ten eye-catching looks, it gives options for dressing stylishly, visibly and safely.
Numerous iconic pieces of the female and male wardrobe have been reinterpreted for the collection. Swiss models, including Nadine Strittmatter, showcased the looks on the catwalk. Partnerships with On Running and Engagement Migros, plus various influencer collaborations and targeted PR, gave the catwalk presentation a high reach in the relevant media and communities. The powerful, coherent idea also convinced fashion magazines, fashionistas and lifestyle influencers.
The “Made Visible” campaign is breaking new ground in prevention, working with trade, industry and design schools to turn reflective products into a trend – a trend that reduces accident rates and protects lives.
Contact: Irena Grunder